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PSL Season is upon us

Hi Guys,

September is the month where one of the big coffee chains rolls out their annual seasonal drink, the Pumpkin Spice Latte (PSL for extra cred).  It has been a phenomenon in the States since it's inception in 2003, and hordes of eager consumers await the month of September to consume this beloved drink.  The drink evokes strong associations with Autumn as this is when pumpkins come into season and feature in the Halloween and Thanksgiving holidays. Social media has also helped raise the excitement level for this drink (its one of the few seasonal drinks to have its own instagram page! @therealpsl)

2017 marks the first time this drink is being sold in Singapore, and our local tastebuds seem to enjoy this drink as well.  Which leads us to wonder, what is the PSL exactly and whats the fuss?

Well, the drink contains a little bit of pumpkin, but a lot of the flavours come from the spices used to make a pumpkin pie (cinnamon, cloves, nutmeg, etc).   It just so happens that the Cinnamon Spiced Drinking chocolate and the 7 Spice Chai contain many of these spices as well.

Soooooo, I'd like to recommend that you guys try out the Cinnamon spiced drinking chocolate on its own, or mixed up with your favorite milk-based coffee and enjoyed as a mocha.  Add a teaspoon or two to your coffee.  If you mix the 7 spice chai in with your milk coffee, you'd end up with what I'd call a dirty chai (try 8g chai to start).  The coffee and spice aromas go together quite well and might be your new seasonal favorite!

We'll be running a 10% discount on the Cinnamon Spiced chocolate and 7 Spice Chai until November 19th.  Please enjoy! Use discount code PSLFTW and enjoy the discount on these 2 products!

Some interesting links:

Straits Times reports on the PSL in Singapore

Pumpkin Spice Latte Recipe

Funny Rant on "Pumpkin Spice"


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